I love this time of year best. It’s a contemplative time, reminding me that the holidays will be here soon and of the nearly seventy holidays behind me.
It’s the thinky-feely season.
I just found this online. It’s a Christmas commercial. Tens of thousands of web browsers agree that it’s the best ever made. Check it out and decide for yourself. Then scroll down for a couple of quick thoughts.
First of all, this is a commercial for a German supermarket chain. You couldn’t know that unless you recognized the very small logo at the end. (I Googled it.) Still, it’s a nice spot.
No, it’s more than nice. It’s ruthless.
Beautiful images of beautiful people, lovely music, a floppy eared dog, a sweet old man sadly chopping carrots and eating all alone at a huge, empty Christmas table.
Suddenly we’re apparently in a hospital somewhere in Asia where a Caucasian family seems to be getting terrible news from a doctor and we get a glimpse of what appears to be a card announcing a death in the family. Could it be Grandpa? How could a white doctor in Asia know about this and why are they getting their mail there?
I could be wrong about all of this but it moves pretty quickly.
The family suddenly realizes how shitty they’ve been. They feel bad about their selfishness but good old Grandpa, the wise elder, dissolves all their heartaches by magically showing up unexpectedly, arms open wide as they invade his home with what appears to be a group of mourners dressed in black arriving to celebrate his life or loot his home, who knows?
I’m just spitballing here.
Anyway, they reunite and share hugs, tears and the joys of lifetimes of love.
It really is sweet but it’s also shamelessly manipulative and cheesy. Look at it again and see what you you take from this.
It’s a German commercial filmed in Korea or Japan; the background song and the Christmas card are rendered in English.