About thirty years ago I was working with a guy named Bob Nathan. He told me one morning that he had just invested some money in a new company that was going to sell drinking water in plastic bottles. I thought he was kidding. When I found out he wasn’t, I thought he was crazy.
Who would ever pay for bottled water?
Bob retired years ago. I’m still working for the man.
About the same time another friend bought a tanning salon, where people would spend ridiculous amounts of money to bake themselves to a turkey skin crisp. And mind you, this was in California where the sun is always shining for free.
Have you heard about oxygen bars? Yes, it’s true. People make dating reservations to sit down and plug hoses into their noses so they can pay to breathe.
(And by the way, don’t think it didn’t occur to me to wonder why someone who could buy a cattle ranch needed to sell useless dead wood.)
.I may be slow but I’m not entirely stupid. After thirty years I have an idea of my own. I’m going to charge people money to be nice to them. For a dollar a day I’ll be pleasant whenever our paths cross. Or, wait…how about this? For two dollars a day I’m stay out of your life completely.