I swear to you, this is a true story. I’m telling it with no embellishment, exactly as it happened not five minutes ago.
You think advertising isn’t effective?
It’s 6:13 on a Saturday morning. I know that precisely because I was starting my coffee maker and it has a clock on it.
Seven-year-old Isaiah appears, rubbing his eyes and telling me he sprained his groin while sleeping.
I don’t know. I didn’t ask.
A moment later he’s in our TV room as usual for a Saturday morning but instead of cartoons I hear something that sounds like an infomercial. I expect that to change to Spongebob Squarepants momentarily but it doesn’t. It’s too loud. I go into the TV room and ask him to turn it down. He does, but he still doesn’t change the channel and he is transfixed on whatever he’s watching.
“Isaiah,” I say, “why are you watching a commercial for a floor sweeper?”
“It’s a very good floor sweeper!” he explains, with a great deal of animation. “It’s very lightweight and with the Haan© steam cleaner you just add water and it does the rest!”
As the dogs are my witness.
© 2010 by David L. Williams, all rights reserved