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<\/a>Love the artwork<\/strong><\/em><\/p>\nI’m embarrassed to admit how much I miss receiving Trader Joe’s Fearless Flyer in the mail. I live in a small town in Marin County, California a bit too far away from my nearest Trader Joe’s. Once in a while I make a trip to the nearest store, but living outside their neighborhood means they don’t mail me their periodic “Fearless Flyer.” After spending decades living in southern California, close to Trader’s, this has been a serious adjustment. Here’s how the company describes their mailer:<\/p>\n
“The Fearless Flyer<\/strong> has been likened to a cross between Consumer Reports and Mad Magazine. We’re not sure who said that, but we think they pretty much got it right. The Fearless Flyer<\/strong> is kind of like a newsletter, a catalog and a bit of a comic book all at the same time. It\u2019s our chance to give you loads of interesting (hopefully) information about our products. And along the way, we like to toss in some witty (we try) tidbits and even a few old-fashioned cartoons.” <\/em>Trader Joe’s \u00ae 2008 <\/em><\/strong><\/span><\/p>\n There’s a rumor that a new store will open next year within five minutes of my house. The very best part is that \u00a0I will be back on the Fearless Flyer mailing list.\u00a0 A\u00a0 nearby Trader’s is gift enough to start a new year. Sounding a bit over the top, you think? Not at all. I like food. I like to cook. I like saving money on what I cook.<\/p>\n I also enjoy good writing and respect smart marketing. I spent years working in advertising and Trader’s gets five stars from me in all those areas. I’ve seldom (if ever) seen a case of marketing strategy so well matched with in-store follow-through, seldom have I seen a case of advertising that is this clever and straightforward and entertaining and – yes – absolutely true.<\/p>\n If you don’t yet know about Trader Joe’s, I hope one will soon open in your area, because after it does, you’ll likely plan your grocery shopping around it. And now in a completely unsolicited final plug, here’s a link to their website.\u00a0 Click the logo to go to their website.<\/p>\n ******<\/strong> <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":"<\/a>Counting down to the announcement of the official opening date of my new Trader Joe’s, here’s my pledge:\u00a0I will never take you for granted again.<\/p>\n<\/a><\/span><\/span>
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